This position's primary responsibility is for the development and management of content, design and e-commerce Aeronautical Accessories website. Additional responsibility for CRM (Salesforce.com) and Marketing Automation integration and execution.
The person filling this role has the option of being located either at our
Fort Worth, TX Headquarters or Piney Flats, TN location.
Responsibilities:
- Primary responsibility is for the development and management of content, design and e-commerce Aeronatical Accessories website. Additional responsibility for CRM (Salesforce.com) and Marketing Automation integration.
- Oversees web architecture and system infrastructure requirements.
- Manages the development, testing, release, and maintenance of web systems and services that support e-commerce business strategy.
-Supports Manager of Sales & Marketing Manager on all Marketing efforts related to the online catalog.
- Partner with IT, Customer Service, Engineering & Finance to analyze and communicate business requirements, and coordinate business testing and roll-out of enhancements to existing systems as well as training.
- Deployment initiatives and marketing programs, and conduct and report on pricing experiments and evaluate ROI on e-commerce programs.
- Coordinate e-commerce site training through PowerPoint Presentations and/or Webinar training sessions as necessary to enhance dealer engagement with e-commerce business model.
- Day-to-day management of customer questions as related to site as well as interface with strategic partners on program management.
- Establish and measure business metrics of success such as web traffic, abandon rate, conversion, cost per click dollar, average order size, etc.
- Manage all aspects of Bell Helicopter Customer Support & Services web presence and content and maintenance.
- Achieve sales goals set forth in annual operating plan by implementing and managing the content & design of AA website/e-commerce and Bell Helicopter CSS Products & Services-
- AS9100, Commercial Item Determination, Contract & ITAR Compliance, Credit & Discount policies
- Bachelor degree (preferred concentration in Digital Media or IT)
- 5-10 years experience in Sales & Marketing or e-commerce
- Solid understanding of Web development – including coding, search engines, browsers, interactive media, tools, technologies and analytics.
- Solid project management skills; ability to coordinate, prioritize and handle multiple projects simultaneously.
- Ability to work independently as well as collaboratively; possesses sound business judgment.
Preferred
Aircraft or aerospace industry experience
Precis e-Business Ecommerce administration
Salesforce.com adminsitration and/or development experience
Marketing automation experience. 
