Lead Generation Analyst

Join the Bell Mission

Bell Helicopter Textron Inc., a wholly owned subsidiary of Textron Inc., is an industry-leading producer of commercial and military, manned and unmanned vertical-lift aircraft and the pioneer of the revolutionary tilt rotor aircraft.  We are One Bell...On A Mission to change the way the world flies with safe and superior vertical lift that saves lives, preserves freedom and provides customers exceptional value.

Do – Grow – Live

Change the World: We are changing the way the world flies through advanced technologies, working hard and going the extra mile because our aircraft enables our customers to save lives and preserve freedom.

Discover Your Potential: We believe in our mission and are motivated to shape the future of vertical lift, investing in our people and inspiring innovation.  We provide challenging opportunities around the world.

Give Back: We live by actions and are there when people need us.  We are actively making a difference in our industry, community and in people’s lives.

Position Summary

This person is accountable for assisting on multiple marketing projects of assigned programs including the development of marketing plans, content marketing, leveraging CRM/marketing automation, and proper messaging strategy.

Position Overview

Responsibilities: 

·         Assist in the development and execution of marketing plans that establish, enhance, and distinguish Bell Helicopter in the marketplace.

·         Developing marketing content and sales presentations in various forms (digital and print).

·         Leveraging CRM (Salesforce.com) and Marketing Automation (Pardot) knowledge to plan, execute and analyze marketing ROI across different content streams.

·         Creating templates for appropriate proposal and presentation materials.

·         Contributing ideas for the improvement of programs and department processes and procedures

·         Identifying needs and coordinate training of products and services across all marketing channels.

Position Requirements:

·         Bachelors Degree required, focus on Marketing preferred

·         1-3 years experience in Marketing

·         Experience in multiple Textron business units preferred

·         Experience in developing marketing plans, both regionally and product focused.

·         Experience using CRM and marketing automation software.

·         Knowledge of Bell Helicopter products and services.

·         Excellent analytical and problem solving skills.

·         Solid communication skills, with a customer-centric approach and a focus on concisely written communication across all levels.