Fiber Strategy, Lead Product Marketing Manager

AT&T - Dallas, Texas

Welcome to AT&T command central. If you want to be at the heart of everything we touch – including industry-leading telecommunications, high-speed Internet and pay TV you are in the right place. Partnering with thought leaders and amazing innovators in business units across the company, you’ll be amazed by what we can do. We’re connecting the world – and it all starts here.

This role is responsible for developing and implementing the product marketing strategy in order to drive growth (volume, profitability and market share) with our Fiber network. This individual should have a solid awareness of market trends, technologies and the competitive environment supporting consumer home broadband services. This individual should be able to drive multiple year product planning by gathering and analyzing historical performance, competitive performance, analysis of revenue/cost trends, and SWOT analysis against the competition. This position maintains overall accountability for profitability & loss performance for the broadband product in the fiber footprint.

The successful candidate in this role will have:

• Technical acumen and understanding of the various broadband/internet network technologies
• Organizational and functional understanding of which groups provide build, design, planning, care, operations, funding, marketing, sales, legal, pricing, and other support to ensure successful end to end management of the portfolio
• Expert level business case development experience, involving complex modeling and multiple data sources
• Ability to work cross functionally and deliver end to end product/program leadership
• Deep data analytical skills, inclusive of building data models and understanding which KPIs to pull in order to inform new business direction
• Ability to build and grow relationships across the organizations
• Understanding of big data and how it might drive/inform new opportunities

Bachelor's degree required

MBA preferred

Posted: 30+ days ago

About AT&T

At AT&T, we’re bringing it all together. We deliver advanced mobile services, next-generation TV, high-speed Internet and smart solutions for people and businesses. That’s why we stand alone as a fully integrated solution provider.... more

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