Lead Product Marketing Mgr

AT&T - Dallas, Texas

• Develops business plans and product positioning in the marketplace for AT&T’s enterprise-focused cloud Messaging Platform as a Service  (MPaaS)
• Attains annual sales & revenue targets
• Collaborates with vendor(s) to develop multi-year product roadmap
• Develops buyer personas; aligns sales tools and ideal sales process to the typical buying process(es)
• Actively supports sales opportunities through RFP responses, customized pricing
• Negotiate/collaborate with external partners & internal pricing teams to establish deal-level pricing with appropriate margins
• Works collaboratively with partner organizations t to ensure full Learn, Buy, Get, Use, Pay, Support (LBGUPS) flow is working effectively and meets the needs of target customers
• Actively collects, maintains, and disseminates competitive intelligence – both market and product-level
• Develops messaging and content to competitively position the full breadth of MPaaS solutions
• Works with Channel Marketing to ensure effective channel activation for MPaaS messaging solutions
• Works with Marketing Communications, PR, Channel Marketing & Sales to create effective customer acquisition & retention marketing plans
• Facilitates and supports channel training including competitive and industry news
• Delivers thought-leading content via events, blogs, etc.
• Identifies customer success references for industry and customer referrals
   
  Responsible for the success of MPaaS messaging solutions for business through development and execution of comprehensive product roadmap and marketing plan. Conducts multi-year product planning to determine portfolio life-cycle decisions, ensure consistency with overall marketing and corporate strategy, and achieves product performance, revenue, market share/penetration objectives. Identifies, monitors and analyzes internal (e.g. financials, revenue, cost, sales) and external (e.g., technology, market share, competitive) performance parameters in order to position and identify new uses for the product. Provides continuing product and market surveillance/intelligence. Leads cross functional teams in presentation and resolution of marketing and operational deliverables as needed. Provides readout and reporting to leadership in support of the portfolio.

Education: Typically requires a Bachelors' degree.

Experience: Typically this position is considered the foremost expert within the product marketing discipline and an acknowledged authority within the organization.

Supervisory: No.

• Effective cross-organization relationship building & collaboration
• Strong customer service/support
• Experience managing & marketing a complex product for enterprise customers
• Experience working effectively with channel marketing as well as enterprise sales & support teams
• Ability to understand and analyze complex processes and problems to identify issues and areas for improvement
• Ability to solve complex problems
• Bias for action
• Attention to detail
• Demonstrated ability to lead through influence
• Strong negotiation skills
• Good verbal and written communication skills
• Successful vendor management & negotiation
• P&L ownership

• Experience with Application to Person (A2P) Messaging ecosystem, SMS/MMS & RCS messaging, Common Short Codes, CTIA Messaging Guidelines, Mobile Marketing Association preferred
• Understanding of emerging GSMA Messaging as a Platform (MaaP) standards & use cases
• Experience with AT&T’s enterprise provisioning, billing and support systems and processes, including Enterprise on Demand and Universal Biller.

Posted: 30+ days ago